Our Strategy

Aligning our efforts to maximise impact and uphold Islamic principles is the core of our approach across our repertoire of services.

Our Vision

To build a society where individuals struggling with their mental health are validated and empowered to live fulfilling lives.

To provide faith-based and culturally-sensitive counselling and support to those struggling with their mental health.

Our core values form the foundation, beliefs and principles that lie at the heart of our organisation.

We are inspired, anchored and guided by our faith, which illuminates everything we do.

We attend to the needs of every individual with sensitivity, empathy and kindness.

We are determined to go the extra mile and make a lasting difference.

We treat one another with dignity, honesty and understanding; valuing differences and all contributions.

We continuously learn, improve and strive to be the best in everything we do

Our objectives provide a roadmap for expanding vital mental health services across communities.

Mental health support with Islamic principles for those in need, aiding their recovery journey.

Engage, educate and empower communities with regards to mental health and wellbeing.

Attract, develop and support an exceptional and valued team.

Raise funds to strategically sustain and scale the organisation.

Conduct innovative research to enhance mental health support and education.